PLACEHOLDER
Stephen Marcotte
Director of Business Development · Corpay (NYSE: CPAY)
I sell B2B at the mid-market level for a living. I also spent a decade building training systems used by thousands of people across the world. Raveworthy is where both meet.
Before sales, ten years in boutique fitness. Six in studio building a business known for culture and member experience. Then four years at Orangetheory global headquarters, where I led the team that created the Orangetheory experience used in 1,300+ studios worldwide.
I coached thousands of members. Thousands of coaches. Hundreds of business owners. The job was never about transferring information. It was about changing how people did the work, repeatable across thousands of locations.
Now I sell B2B at the mid-market level. Multi-stakeholder deals across procurement, finance, security, and ops. I run the AI-assisted playbook I install for other teams.
Most AI sales training fails because an engineer is running it. Smart, technical, well-intentioned. But the rep walks out informed and unchanged.
I install AI systems the way I designed experiences across thousands of studios. Built for the person doing the work. Coached, not lectured.
"I install AI systems the way I designed experiences across thousands of studios."
Why a coach, not an engineer.
Engineer-led AI training
Smart, technical, well-intentioned. Teaches you the tool. The slide deck is gorgeous. Pre/post survey scores great. Six weeks later, nobody's using it.
Coach-led AI install
Built for the rep, not the tool. The session is a rep working a real deal with the workflow in front of them. Monday morning, they're still using it.